Social networks are a great way to drive traffic back to your website and start building your mailing list. Two of the best sources of apps for doing this are Instagram and Pinterest.
Both sites focus on images and videos to send people to your website. Here’s what you need to know to harness these social media tools…
Create a Landing Page
When you have a freebie or gift that you give subscribers, make a separate page on your website for it. This page should be a landing page template. Many WordPress themes come with this option including Sprinkle Pro (the theme I’m using!).
If you aren’t using WordPress or you want another landing page option, you can try using a service like LeadPages or Optimize Press. Both websites will allow you to create landing pages and will guide you through the process so it’s simple and easy.
Link to Your Landing Page
Both Instagram and Pinterest allow you to place a link in your bio area. Some online business owners link to their home page. While this may drive traffic back to their website, doing this make it harder to grow your mailing list.
When you send your followers to a landing page, they’re more likely to sign up for your free offer. That’s because they don’t have as many choices that could potentially distract your visitors.
Make an Opt-In Board
Once you have your landing page up, it’s time to add it to your Pinterest profile. Start by making a custom board for your opt-in gift. Then create 10-15 images that show off your freebie so other users will clickthrough and sign up.
Creating these additional images doesn’t have to be hard. Just think about how you can display some of the content from your gift. For example, Kerry wanted to send traffic back to her opt-in, which was a 7-day keto-friendly eating plan.
She created 10 meal images. Then she pinned each image to her board named “Keto Start: 7 Day Meal Plan”. Every image was linked to her landing page. This brought her a flood of visitors that were interested in joining her list so they could access the menu.
Link Your Instagram Stories
Instagram Stories are videos that are under 60 seconds. Not only are they wildly popular, they’re great for sending traffic to a website. However, there are a couple of hurdles you may run into.
While any user can create an Instagram story, you can’t make it link to a website of your choosing unless you meet two requirements. First, you need a business account (they’re free and it’s easy to upgrade to one) and second, you need 10,000+ followers.
If you’re just starting out, getting 10K followers isn’t that easy. So, when you create a story in Instagram, tag yourself. Then when users click on your Instagram story, they’ll be taken to your profile. From there, they can click the link in your bio. It’s not the most elegant solution but it gets the job done.
Using Pinterest and Instagram can be a fun way to drive traffic. Make sure you study what techniques are getting you the most engagement so you can duplicate your success again later.