Cynthia was an avid buyer of PLR products. She loved them and frequently used PLR as part of her content marketing strategy. It saved her the time of writing herself and the expense of hiring a ghostwriter.
But Cynthia was making a crucial mistake with her PLR and she didn’t even know it. When she was sharing the PLR blog posts she had with her coach, the other woman suggested she bundle them up into an opt-in report. Cynthia was stunned. “I can do that?” She asked.
Like many PLR buyers, Cynthia thought she could only use PLR in the format it came in. For example, you purchase a PLR blog post series on how to stop procrastinating. You add the content to your website and call it done.
But you can take it a step further by experimenting with different formats. That can make your content stretch even further. Here are a few ways to do this…
Turn a Report into Podcast Episodes
You’re probably using at least one PLR report or workbook as an opt-in gift. That’s great for a downloadable gift. But take your text and transform it into audio by creating podcast episodes.
This doesn’t mean you should have long podcast episodes where you read out the entire content. Instead, grab the main ideas from your PLR content and expand on them in audio. Add new insights and opinions. Brainstorm recommendations you forgot to include the first time around.
At the end of your podcast episode, let listeners know they can download the full report or workbook from your website. Then direct them to your opt-in page so they can sign up for your mailing list.
Go Live: Stream an eBook Chapter
Again, your goal is not to read the entire chapter to your viewers. You want to expand on the chapter by going deeper into it.
If some of the content has changed since you first uploaded it, then talk about that. For example, you might say, “In the eBook I mentioned a graphics website that’s no longer online, now I recommend ABC tool. It has a similar layout and I like that it’s simple to download the images I’ve created.”
When you’re winding down, make sure to mention that visitors can download your eBook in its entirety on your website. Provide a link to your opt-in page in the comments section so viewers can easily sign up for your awesome gift.
Create a Challenge from Your Course
If your opt-in gift is a course, consider turning it into a challenge. This works especially well if your challenge is short (think 7-10 days) and has plenty of action steps that your subscribers can follow through on.
Create a Facebook group and invite participants. Let them know that they have to sign up for your mailing list and download the course in order to follow along.
Then show up in the group each day of the challenge. You can do this by starting discussions, creating homework assignments, or using Facebook Live to motivate your challengers.
At the end of each day’s assignment, remind your attendees to sign up for your mailing list so they don’t miss new challenges. Have a special opt-in page for these participants since your challenge can lead to a lot of new traffic and new subscribers.
Don’t fall into the trap of only using your PLR in only one format. You can recycle your favorite PLR pieces again and again. It’s fun, easy, and best of all, gives you even MORE content for you community. 😀
PLR content is the best shortcut to growing your mailing list—see why when you sign up for your free PLR planner!