Ellie is a holistic health practitioner that wants to create an online business. She knows she needs to create an email list but she’s totally overwhelmed by the thought.
What Ellie doesn’t know is there’s a secret weapon she can tap into anytime for list building: PLR content. Private label rights content is content someone else created.
You get the right to use the content as if it were your own, so you don’t have to spend hours trying to write all your own content. Try using it in one of these three ways and be amazed as your list begins to grow…
Dangle Delicious Carrots for Your Visitors
Opt-in gifts are like dangling carrots. They offer something the reader wants and motivates him or her to go deeper into your sales funnel. But having just one isn’t enough. If you really want to grow your mailing list, you need multiple gifts sprinkled throughout your website.
Having multiple opt-ins is especially important if you have several customer avatars. For example, you’re a business coach that helps women create recurring income. Customer avatar #1 is a service provider who’s looking for more passive income opportunities. She might like an opt-in gift about how to add more affiliate marketing to her business.
Customer avatar #2 is a stay-at-home mom who wants to make recurring income by writing books. Your opt-in gift might be a guide to self-publishing for new writers.
You’re helping these women discover recurring income but you’re also tailoring your opt-in gifts to meet the unique needs of each one.
Drive Traffic to Your Opt-In Gifts
If you already have a few pieces of content that you want to use as opt-in gifts then you can find PLR on these topics to post on your blog. For example, maybe you wrote a short report on how to get started with self-publishing.
Then you’d want to find and purchase some PLR on the topic of Kindle publishing. Rewrite this PLR content and post it to your blog. Then add a strong call-to-action inviting visitors to sign up for your short report.
Send Followers to Your Opt-In Page
Another way to use PLR content to grow your mailing list is to break it down into social media posts. Look over a PLR article or blog post and take 5 sentences from it. Use those sentences as text updates on social media and link to your opt-in page.
If the PLR seller included images, you can use those too. First, brand them by your adding your logo or website name to them. Then upload them to social media sites. From there, link your followers to your blog posts to encourage sign ups.
Ellie decided to use PLR content to help her grow her mailing list quickly and easily. Thanks to PLR, she had an opt-in report, two blog posts, and social media updates created in just a weekend.
Use PLR to create content upgrades—discover how when you download your free content planner!