Stacey recently discovered the wonderful world of private label rights (PLR) content. Since she’s a busy life coach, she’s delighted that she can get new content quickly and easily thanks to PLR.
But Stacey worries about using PLR content. She recognizes that she’s just one PLR buyer and knows that dozens of other life coaches may have purchased the same content.
If you’re like Stacey, you’re not alone. The good news is that there’s an easy solution to this problem–customize your content. You can do that by following these tips…
Rename That Stuff, Yo!
The very first thing you want to do when using PLR is to change the title. When you search on Google, you can find millions of articles titled How to Choose the Right Lipstick Color or a subtle variation like Choosing the Right Lipstick for Your Skin Tone.
Now Allure magazine could have used that same tired title. But instead they opted to use the headline, The 10 Commandments of Lipstick. This title leaves readers curious. It makes them wonder if they know all ten of these lipstick rules, which causes them to clickthrough to the website.
Don’t Be Afraid to Rewrite
If you’re publishing the PLR content to your blog and you want to get organic search traffic, rewriting is a must. That’s because search engines love original content that’s entertaining and informative. In this case, think of the PLR you buy as a starting off point and make it your own.
But when you’re using PLR in other cases, you don’t have to rewrite every word of the content you purchased. If you’re using PLR in your autoresponder or as an opt-in report, just lightly edit it with references to your target market.
You’ll also want to add in your own opinions and stories to make the content unique to your community. Doing this establishes you as a thought leader in your niche.
Be Bossy: Tell Your Readers What to Do
PLR content will often lack a call-to-action at the end. That’s because the PLR seller doesn’t know exactly what you’re focused on in your business right now. So it’s your job to add CTAs to the content you’ve purchased.
Think about where your readers are in terms of your funnel. If this is content that’s on your blog, then you want to include a call to action that invites visitors to become subscribers.
If it’s a free report that you’re giving to subscribers, your call to action might be recommending they buy a product or service from you. Regardless of what PLR you use, always add a CTA to encourage your community to go deeper in your funnel.
Unique content is important for your business but don’t let the process or reworking your PLR become too time-consuming. I recommend spending just 15-20 minutes lightly editing it. Then proudly share your new content with your community.
Using PLR can be fun and easy—find out why when you get your free PLR planner!