Kerry had started her very first mailing list. But she wanted to grow it quickly so she asked her business coach for suggestions on what to do. Her coach recommended she post videos to social networks.
“But each network is different in the types of content that your viewers expect as well as how long your videos can be,” her coach explained. She went on to share these tips with Kerry…
Facebook Live for Discussions
Facebook Live is one of the best social networks for getting engagement in the form of likes, comments, and messages. It’s also the social network where viewers stay the longest. That means followers are more likely to watch your videos all the way to the end, rather than abandoning them halfway through.
When you start a broadcast (live video) on Facebook, the social network begins letting your friends and followers know that you’re on video. This notification system boosts the number of viewers you get.
But Facebook doesn’t start telling your followers about your video until you’ve been recording for around 10 minutes. Many of your viewers will expect a longer video as well. So you’ll want to plan to be on Facebook Live for at least 15-20 minutes.
Instagram Stories for Behind-the-Scenes
While Facebook Live is great for discussions, Instagram Stories are designed to feel a bit more personal. That means they’re perfect for behind-the-scenes moments and quick check-ins.
Keep in mind that Instagram Stories are limited to sixty seconds or less. That makes it easy for you to create a lot of content but it also means you need to keep things brief. If you have a large amount of information to share, try to break it up over the course of several stories.
YouTube Videos for Search Results
When it comes to videos, don’t overlook YouTube videos. Kerry’s coach explained that YouTube is considered the second most popular search engine in the world. That means you can send a lot of traffic back to your website or blog by simply posting videos to YouTube.
But YouTube video content is different from Facebook Live or Instagram Stories. The content on YouTube tends to be educational in nature.
It’s also expected to be more polished and less “off the cuff” than other video sites. For this reason, you’ll want to use YouTube for tutorials, product demos, DIY content, and tips or “hacks” that your audience would find helpful.
Have a Link Ready
In your video, you’ll want to invite your viewers to check out your website. But take it a step further and provide a link. This link should be a landing page that features an offer for a free gift on sign up. When visitors fill out the form, they will be automatically added to your email list so you can contact them in the future.
Video can be a wonderful way to reach your community and grow your list. But before you press record, make sure you have a few content ideas and a landing page prepared. This will make your videos flow much smoother and be a more enjoyable experience for both you and your viewers.