In any given month, I typically write 23,000 words of non-fiction. That’s just for my PLR business over at White Label Perks and Daily Faith PLR. If I have a heavy client load, that number can increase to 39,000 words.
I also write fiction regularly and I typically average 15,000 words a month on that. But I’ve been known to write as much as 50,000 words when I push myself.
That means, on the low end, I write somewhere around 38,000 words and during the busy months, that number can go as high as 99,000 words.
When I start sharing these statistics, I get people asking me how I do it. They want to know my best content creation tips so here’s what I advise others to do. You can read or watch below…
A lot of times when I sit down to write, I don’t tell myself, “Hey, you have to write a four thousand word report.” That sounds a little bit overwhelming.
So what I say instead is, “Write the first fifty words.” And once I write those fifty words, I’ll say, “Hey, let’s try to make it an even hundred.” Within a few minutes of doing this, I start to find the rhythm and the flow of what I’m working. So it’s easy to keep going at that point.
But if you struggle to create content, I advise sitting down with the goal of writing 50 words. After that, you can challenge yourself to write a few more or you can congratulate yourself and quit. Because you hit your goal which was to sit down and write.
The next thing I encourage you do is to create a daily streak. This is something I learned from SparkPeople, which is a food logging app. Basically, you set a goal to accomplish daily and try to create a “streak”.
For example, I try to write fiction daily. I am now on Day 283 and I’ve completed a novel, several short stories, all sorts of projects. On the days when I don’t want to write, I simply remind myself that I don’t want break the streak.
I lost power recently and rather than lose 200+ days of progress, I started texting myself bits of the story I was writing. I got my word count in even though it wasn’t my best work or anything amazing. And that brings me to my next point…
Lower Your Expectations
Not every writing session is amazing. It’s just not. There are days I write when I have a migraine and I read what I wrote again later, I’m like, “This is utter crap. It’s not useable.”
But the point isn’t to create something amazing. The point is to show up. Every single day, regardless of what’s going on around me.
It’s like a gym habit. Sure, the first few days are fun and exciting and you think, “I could do this forever!” But then you know, life ebbs and flows. You have a new baby, you change jobs, it’s winter and it’s COLD outside and you’d rather be in your nice warm bed with your new baby.
But you still show up. You keep working your program because you’ve been doing it so long that it’s become not just a habit – but part of who you are. That’s when the real magic happens. That’s when you can really feel a sense of pride. Like, “Yeah, it was negative ten degrees and I still got my workout in at six am or whatever.”
I wrote a big report during the flu once because the deadline was tight and there wasn’t any wiggle room. The work had to be done. So I showed up and I did the best I could in that moment.
If you show up everyday and you’re giving 100% in your content creation—even if the result isn’t your best work—you can still feel proud. You can still celebrate that and recognize your accomplishment.
So those are my best tips. Just start slow. Show up daily. And lower your expectations. It’s OK if what you create isn’t awesome. Because you know what? You’ll be back at it again tomorrow. 🙂