Craft An Irresistible Opt-In Gift &
Build Your Mailing List
Did you know that new site visitors are 85% more likely to sign up for your mailing list if you offer a special gift? Besides growing your list, having an opt-in gift can…
- Position You As an Authority on Your Topic
- Show Off Your Brand to New Visitors
- Build Valuable Relationships with Your Community
- Give You the Chance to Follow Up with Visitors
You want those things to happen for your business. But you haven’t been able to figure out how to create an opt-in gift that subscribers actually want. You may have even offered a gift in the past only to see it perform poorly and now you’re left wondering why it didn’t work.
Chances are, you didn’t craft an opt-in gift around a true need your readers are facing. If you want visitors to say “yes!” to your special report, you need to create a gift they really want.
When you combine your reader’s needs + a thoughtful opt-in gift = your list grows!
Let’s Craft Your Opt-In Gift Today
Hi! I’m Avery Wilmer, content creator and PLR seller. I’ve been creating online content for myself and my clients for over ten years. I’ve helped my clients create dozens of opt-in reports so I’ve had plenty of experience seeing what works (and what doesn’t!).
Now, I want to help you create an opt-in report that delights your community and grows your list! That’s why I created this content planner, Craft Your Opt-In Gift & Grow Your Mailing List. In it, I show you the eight steps you need to take to get your opt-in gift working for you!
Here’s What’s Inside the Planner
Step 1: Identify What Your Community Wants
For most niches, a short report (think 1,500-3,000 words) is a wonderful gift. But knowing what to write in the report stumps most digital business owners. I’ll teach you how to come up with a terrific idea that will be a great fit for your audience.
Step 2: Narrow Your Focus
The biggest mistake digital business owners make with their opt-in report is going too broad with their topic. In this section, I provide tips for making sure you’ve gone narrow enough with your topic.
Step 3: Outline & Write Your Draft
Now that you’ve gotten clear on what your community wants and narrowed down your idea, it’s time to start your online and write your report. I share my best tips for outlining and writing a report quickly!
Step 4: Design your eCover
After your report is complete, you’ll want to create a cover for it. There are so many different ways you can create a report cover and I discuss a few of the best options out there.
Step 5: Publish Your Opt-In Page
The opt-in page is a special page designed to feature your gift offer and nothing else. But if you’ve never written one, it can seem confusing. That’s why I take you by the hand and show you exactly what to put on yours.
Step 6: Create Your Pick Up Page
The pick up page is where you want to send your subscribers when it’s time to download their free gift. There are a few essentials I recommend adding to this page and I’ve outlined them for you.
Step 7: Write Your Email Welcome Series
The “welcome” email series are what I call the first few messages your new subscribers will read from you. I advise creating three emails in this sequence. I’m going to tell you what they are, why you need them, and how to get them written!
Step 8: Put It All Together
It can feel confusing when you don’t know how to put together the pieces of your opt-in gift. To help you implement what you’ve created, I added a short checklist with the steps you need to take. With it, you can become an action-taking ROCKSTAR!
The Full Planner at a Glance
Best of all, there’s no lengthy training to bog you down. Just a content planner with room for you to add notes, create an action plan, and consider how the content you create can best serve your business. I even kept the design simple so you can print it easily. Take a peek…
Creating an opt-in gift is the smart way to build your mailing list, position yourself as an expert, and stay in touch with your visitors. Get started today by crafting your short report!
I’m happy to talk it through with you. Here are a few of the most common ones…
Q: Will this work in my niche?
A: Yes, all of the ideas and tips I share will work for you regardless of your niche. So whether your blog is about parenting, business, relationships, or marketing, you’re sure to find plenty of inspiration and action steps you can take today.
Q: What does my purchase include? How will I get it?
A: You’ll get instant digital access to Craft Your Opt-In Gift & Grow Your Mailing List planner inside a special customers-only dashboard. You can download, print, and start using your planner right away!
Q: Will doing this take a long time?
A: Nope. It only takes a few hours to create your opt-in gift and once you have that in place, you’ll continue to experience list growth for months (and even years!) to come. It’s worth the investment of 3-4 hours to *finally* have an opt-in that actually works for you!
Q: What if I LOVE the planner and want to chat with you?
A: I enjoy coaching clients and I help them work through their content marketing problems. You can book a free 20-minute consult with me here. There’s no pressure during the call. It’s just two content creators gabbing. 🙂
Q: I’m Ready! Now What?
A: YAY! I’m so excited that you want the Craft Your Opt-In Gift & Grow Your Mailing List planner. Just click the button below to start your download today!