I was excited to email my list about a PLR offer I’d seen. The offer was perfect for my list of PLR buyers who were interested in business and personal growth topics. I knew this content could be useful to my community.
I proudly shared the affiliate link in my email and waited for the commissions to flood my inbox. When that didn’t happen, I checked my list service. The email had been delivered and a few people had even opened the message.
But no one bought the product.
I was crushed.
I was tempted to believe that email marketing only works if you have thousands of subscribers.
You may have felt like I did that day. Maybe you tried email marketing once or twice but you didn’t see any results or you tried it and only saw a few sales. It can be tempting to believe that marketing only works for some people or that you need a giant list before you can see real results.
Fortunately, my business coach shared a tip that changed everything for me…
Email Marketing Is About Multiple Touches
You need to start promoting your new product or someone else’s before you’re ready to officially announce it. You can do this by letting your list know that something’s coming.
If you want to promote an affiliate product, you could send an email and say something like, “Hey I’m going to share something with you tomorrow that I’m excited about. Stay tuned for details!”
If it’s your own product you’ll be promoting, you could tell your list, “I want you guys to know I’m working on something new. It’s about (topic) and I’ll share more about it soon.” This keeps your list engaged even when you’re not actively promoting anything.
Keep the Conversation Going…
When you’re ready to share your product or someone else’s with your list, don’t just send a single email. Instead, be prepared to send multiple emails.
Think of the products you’ve purchased to build your business. If you’re like most people, you probably didn’t buy that fancy WordPress theme or join that membership group until you’d heard about it a few times.
Your first exposures were all about getting you familiar with the product and understanding how it would improve your life or business. It’s the same with your list. Sure, you can send out a single email and some subscribers might buy. But you’re betting on the fact that they heard about this product previously.
Avery’s Tip: If you want to convert more of your subscribers into buyers, you’ll have to introduce them to your product again and again.
Be Patient with Your List
Don’t be discouraged when your first promotion isn’t as great as you thought it’d be. Customers need time to make decisions, especially if you’re trying to sell a high-ticket item. They may need time to talk to their spouse, move money between credit cards, or ask other customers about the product before clicking on the ‘buy’ button.
I’ve learned that marketing your own product or someone else’s as an affiliate is all about playing the long game. You may not make your first sales immediately so be patient and keep at it. If you’re dedicated and you’re sharing helpful information, your subscribers will eventually buy from you.