As a teenager, I taught myself HTML. I was bored and chronically ill so I figured I’d do something productive with the time. I remember putting together a few tiny websites and thinking, “Yep, this is what I’ll be doing with my life.”
Fast forward a few years into my twenties and I looked up one day to realize I was officially running an online business. I was surprised to discover that my business (and my life) looked nothing like I thought it would.
Some people get sucked into this idea of what being a digital entrepreneur should be about. And today, I want to pull back the curtain a little. I want to speak truth over you if you’re considering this amazing/crazy/frustrating journey that is entrepreneurship.
Secret #1: The Work Isn’t Always Glamorous
Sometimes, being a digital entrepreneur is pitched to others as this incredible way to earn money while lying on a beach with your fancy iMac nearby and sipping on a sweet drink.
When you’re exhausted from all your lying around, you get into your nice sports car and drive back home to your mansion where your personal chef cooks up your favorite meal. Then you spend the rest of the evening binge-watching your favorite shows on Prime (Friday Night Lights fan here!).
But that’s not quite reality. Reality is far less glamorous and usually involves juggling client deadlines, trying to grow your email list, and creating your own products all at the same time.
It’s not the dream that some spammy people try to sell you. It’s a lot of hard work, a lot of patience, and a little bit of luck.
Secret #2: You’ll Try Lots of Stuff…And Fail
I’d like to tell you that I have the Midas touch and everything I do turns to sheer brilliance. My clients rave over every single product I create. My customers adore their every interaction with me. And I just seem to have a knack for picking the right projects to work on.
Unfortunately, none of that is true.
I’ve released products with my heart pounding and my stomach in knots…only to not sell a single product.
I’ve launched new services, certain this was exactly what my clients would clamor for…only to hear crickets.
I’ve participated in digital events…that gave me almost no return for all of the time and energy I invested.
And you know what?
I don’t regret any of it. Because I needed the experience. I needed to learn how to put products together. I needed to learn how to make offers. I needed to learn how to network.
Even if a project doesn’t make you a single dime, it could still be one of the most valuable experiences in your business.
That’s because value isn’t just dollars.
Value is knowledge. Value is wisdom. Value is insight.
These things are not given to those who sit safely on the couch. These are hard-earned by those who dare to reach for what they want. To those bold enough to create their future as digital entrepreneurs.
Secret #3: Your Ideas Are Not Worth Anything
This one is not going to make me popular.
But I feel it has to be said: ideas (without action) are worthless.
I cannot count the number of entrepreneurs I’ve chatted with who have one or two fantastic ideas. We’re talking make-lots-of-money-while-changing-the-world kind of ideas.
Yet if I talk to them again in six months or a year to ask what they’ve done, the answer is usually zilcho.
I get it. Life is stressful. Things are hard. I feel you—I do. But if you don’t take action on your ideas, you’re going to be in the same spot you are right now in a year. Or two years. Or five. Or ten.
And if you’re happy with that—if that status quo is already making you jump for joy—then more power to you.
I’m not judging you. I’m simply pointing out a truth you already know deep in your gut: an idea without execution is just another wish.
Secret #4: Your Mindset Is Your Biggest Obstacle
You will never, ever succeed more than you believe is possible.
In other words, if you believe it’s only possible for you to earn $25K a year from your online business or if you think it’s only possible for you to hold onto two clients at a time, then guess what?
You will live out that reality.
It doesn’t matter if you really, really want to make more money or if you need more clients. It doesn’t matter if you’re struggling to pay the bills and wondering what to do next.
If you don’t think success is possible, it won’t be.
But this means the opposite is also true – if you believe success is possible, you can have it. If you believe you can make 100K in a year, then guess what? Your mind is going to go to work and think of ways to make it happen.
If you believe you can build a thriving business that makes a difference in the world, then guess what? Your mind will begin making that a reality.
Your life and business will always, always follow your mental programming.
If you’re unhappy with where you are, all you have to do is change the channel. Tune into the positivity network. Begin believing that being a digital entrepreneur who earns a living wage and makes the world a better place is possible for you.
Secret #5: You Gotta Take Action (Like Right Now!)
I know, I know.
There are dishes in the sink.
Facebook is calling your name.
And you haven’t seen the latest season of The Flash yet (no spoilers, please!).
But one of the secrets of being an entrepreneur is taking action…even when you don’t feel quite ready. You have to start now—even if the house is messy and you haven’t responded to your uncle’s ex-wife’s dog’s friend request yet (families are complicated).
Like I said earlier, you have to believe success is possible. But you also have to take action to make that success a reality.
You can’t sit down and think, “I want to be a millionaire” then take absolutely no action and expect it to mysteriously manifest. Hell, even lottery winners have to go buy a ticket!
Listen to me—this is the part that trips up a lot of people…they think they need to spend 15 months learning everything they can about Facebook Ads or they need to take a few super expensive courses.
Learning is great. It’s wonderful.
But there comes a time when you have to kick yourself out of the nest.
No, your first attempts at flight aren’t going to be pretty. In fact, you’re probably going to crash land a few times.
You’ll design an opt-in gift that no signs up for. You’ll set up a product only to find your shopping cart doesn’t work. You’ll make a sales page only to discover you suck at copywriting.
And if you’re smart, you’ll see these for what they are – not obstacles holding you back but beautiful opportunities to become a better entrepreneur.
Yeah, it’s gonna be hard work and it’s seldom glamorous.
But if you still want to be a digital entrepreneur after reading this far, then I hope my words make you feel a little less alone and remind you that you can do this. Because I totally believe in you. 💖