Hey y’all! Today, I wanted to talk about a little known habit that can increase the open rate for your emails. It’s adding an emoji to your subject line. 🙂
It might sound difficult or complicated but it’s actually really easy to do. I even put together a quick video to show you how. You can watch (or read) below…
This is Avery from AveryWilmer.com and about a year ago I saw a statistic that said that email subject lines with an emoji get 56% more opens than subject lines with just text.
I took that little snippet of advice and I begin adding emojis to my subject lines and I definitely noticed that I got more opens when I did this.
Now that I’ve experimented with it a while I wanted to share with you what emojis are and how you can use them in your own marketing. If you’re not familiar emojis are these little icons that you see on Facebook and Twitter and probably in a text messages.
They are little smileys and icons and symbols just to express thought or feeling. Sometimes people use them to be funny or sarcastic. Sometimes people use them to be serious. They’re just kind of a fun way to communicate.
Now, I’m going to show you how I use emojis. I have my subject line right here. And what I do when I have a subject line is I go to Emojipedia.
You can search the site so if I wanted a birthday cake, I might do birthday cake and then I can bring it right up.
You can also search by category which is what I prefer to do…
I like smileys and people. Click on the emoji that you like. Once you’re on the page, you can push the copy button and it’ll be copied to your clipboard for you.
The site also tells you what this emoji is also known as.
I once went to use an emoticon and they had a note that while my usage as an angry face was correct that many people, especially in other countries, use it to indicate being drunk or dizzy. Knowing this, I didn’t use that particular emoticon.
I was very grateful to have this insight. So always pay attention to this area. And if you scroll down, you’ll see the emoticon again.
This is showing you what the emoticon looks like across different platforms. So for example, if someone’s checking this on a Google device, you’re likely to see the emoticons going to look like this…
It shows you how the emojis appear across the different platforms that can be very, very helpful. And of course, they have a few other suggestions down here. You can click on those and experiment with those as you want.
But for me when I find the magic on emoji that I like. I just click copy and it copies directly to my clipboard.
Then I go back to my subject line and I right click, and I hit paste.
And it adds it right to my message. So there you go!
Now when it sends the message to my subscribers, it’s going to show this emoji. Now the cool thing about emoticons is they can be used to express just about anything.
However, some emoticons do have hidden meanings. So you may want to do a little bit of research and make sure that the emoticon that you’re using is actually what you think it is. For example, the peach in emoji is sometimes used to indicate a rear end.
When I got an email from a clothing company and they were having a sale on women’s underwear, they used the peach emoticon which made total sense for what they were doing.
But if you’re sending messages about pets, you probably don’t want to use that emoji. So that’s just something to think about.
I hope this tutorial has been helpful. I look forward to hearing from you. If you have questions, feel free to post them below. I’d be happy to help you out. OK, bye!