You’ve busted your behind creating an amazing email sales funnel for a new product. You’re proud of this funnel and you may have seen just a sale or two.
But if you haven’t gotten a lot of traction from your email list, don’t jump ship just yet! It’s human nature to procrastinate on making a decision until the last possible minute.
This means a lot of subscribers will wait to make their purchase on the final day of a deal. Here’s how you encourage your list to take fast action on a promotion that’s about to end:
Remind Subscribers about the Awesomeness
If you planned out your promotion carefully, then you’ve probably sent several emails about this product to your list. You may assume they’ve read every word and only need a little ‘don’t forget’ nudge.
But most of your list probably didn’t read all of the emails in your funnel. They may have opened one or two emails. Maybe they’ve even read a few lines before they were interrupted.
A social media notification triggered or their spouse texted and they forgot all about your offer. This is why you want to recap what the product does, why your subscribers might want it and how to use it in your final email.
Bonuses can be given whether you’re promoting your products or someone else’s. Sometimes, you might want to make this bonus another product for free.
For example, if you’re promoting another marketer’s landing page guide, you could include your product about copywriting and mention that subscribers will get a 2-for-1 deal when they purchase through your link.
If you don’t have a product that complements the one you’re promoting, you could offer feedback to subscribers.
For example, you’re promoting someone else’s course on Facebook Live. You could tell your list you’ll watch their first FB Live video as a ‘thank you’ for purchasing through your link.
Since many people worry that no one will watch their first Facebook video, this will make them eager to get your deal.
Nudge Your List Again
If it’s the final promotion, you might want to consider sending 2-3 emails on the last day. This works well if you’re part of an affiliate contest or if you know the offer won’t return for another six months (e.g. the product creator is closing the doors to their amazing course).
You could send out an email and let subscribers know they have 12 hours to go, then another one when there are only 3 hours left, followed by an email in the final hour.
Some bloggers and marketers worry that doing this will cause many unsubscribes. But most of the people who do this were tire-kickers who were never interested in an actually making a purchase from you anyway.
So, don’t be afraid to send out a flurry of messages right before the promotion deadline.
It’s not uncommon for product creators and affiliates to see a flood of sales on the last day of a promotion. This means that your final emails have the potential to result in big profits…but only if you press the “send” button! 😉