My old laptop died on December 31.
Yep, way to ring in the New Year.
So the next day had me searching the internet for a new device. Of course, as soon as I started my search, I realized there were dozens of options to choose from.
Instead of making the decision easier, the abundance of options made it harder. I questioned what I needed. Was one brand better than another? Should I spring for the upgrade option?
I was so overwhelmed that it was tempting to stop my shopping.
Fortunately, I had bought a Dell computer for a family member a few months ago. Since I’m familiar with the brand, I decided to get one similar to the original purchase.
But that yucky feeling of overwhelm? That’s how your mailing list feels when you try to promote too many things at once.
Instead of buying everything you share, they buy nothing. You’re left wondering what you did wrong. You personally made sure each offer was a good one.
Choose One Offer at a Time
The secret to effective affiliate marketing is to focus on one offer per email. If you’re going to promote a product and get the maximum number of sales, it won’t happen if you use a scattergun approach. You want to be intentional with your promotions.
But what if you have two wonderful products and you want to mention them both? You could write up a comparison review and link to both products. Make sure one comes out on top and be transparent about which option you think is best.
Space Out Your Promotions
As you create amazing resources for your community, it can be tempting to share them all at once. Maybe you’re about to release your flagship course and you want to launch your podcast at the same time. Doing too much can make it hard to give each project the attention and promotion it deserves.
Not only can doing too much overwhelm your list, it can also overwhelm your affiliates. If you’re releasing multiple products at once, they won’t know what to promote. This can cripple your affiliate program and make getting the word out about your projects even harder.
Be Smart with Multiple Promos
If you must mention more than one offer, don’t be lazy about it. Tell subscribers it’s important that you share both opportunities. A lazy approach is to say, “Here’s Alice’s new product and don’t forget about my webinar tonight.”
Instead, try a different approach. You might say, “Tonight is my webinar. It’s about (topic). Before I let you go, here’s something you might want to check out.” Then introduce Alice and her new product.
Most bloggers and marketers see better results when they focus their messages. Be sure to include a clear call to action like, “buy this social media course now” or “listen to the first episode of my podcast”. This will boost your conversion rates and give your subscribers clear directions.