You’ve found your groove with affiliate marketing. You share promotions with your mailing list regularly. You’ve got a great reputation in your online community and people trust your recommendations.
As you grow your business, expect to get more requests to promote products from friends and business partners. It’s tempting to say “yes” to every opportunity but if you’re not careful, you could totally overwhelm your mailing list.
When this happens, your subscribers become less responsive and you start seeing a high unsubscribe rate. That’s why it’s smart to be choosey about what you promote and only share resources you know your community will enjoy.
This is where a marketing calendar can come in handy. With a marketing calendar, you’ll be able to plan your promotions in advance. Doing this keeps you from bombarding your list with too many offers.
Set Aside the Week
You don’t want to promote something every day of the week. But you do want to aim for multiple touches (between 3-5 emails about the product). So if you know Alice has a new product coming out in the second week of May, go ahead and block out the second week in May.
Put Your Foot Down
If you’ve dedicated the week to Alice’s new product and someone else asks you to share their product, then you need to say no. Putting your foot down prevents overwhelm for your community and keeps you from having to create a lot of content that subscribers won’t act on.
Set Up An Alternative
If a fellow marketer or coach wants you to promote their product and your schedule is filled, you can suggest another slot. For example, you could say, “I love your offer, but my calendar for May is full. I do have space in June. Would you like me to share your site/product/service then?”
Love Your Own Projects First
As you fill your marketing calendar, you may find yourself juggling your own promotions and affiliate promotions. It’s difficult to promote more than 1-2 products at a time, so you’ll want to focus on your projects first. Then if you have space, you might be able to fit an affiliate offer around your product if it’s relevant to your subscribers.
Variety Is the Spice of Affiliate Marketing
When you create your calendar, pay attention to the topics you’ll be covering. You don’t want to accidentally promote three social media products back to back.
Instead, mix it up. Promote a Facebook ads video series, a copywriting course, then a guide to using Instagram. By mixing it up, you’ll give your subscribers variety so they stay engaged with your list.
An affiliate marketing calendar is a precious resource you should regularly use. Having one makes it easy to share products and courses at the right time instead of flying blind.