When you buy done-for-you content, it’s easy to think that you have to use the content in the same format you bought it. For example, if you bought DFY blog posts, then you might think you can only use the content as blog posts.
The truth is you can flip any content you buy into a different format (provided the license allows you to).
Host a Webinar
So, you could grab the content from a short planner and turn it into an hour-long webinar. Then you could giveaway that planner as a bonus to attendees or you could offer it for sale at the end of your webinar.
Attendees who want to implement what they’ve learned during your presentation would purchase it. Imagine all those sales just from a few hours’ worth of work.
Record Podcast Episodes
Another option would be to buy posts like these 65 Blog Posts from Coach Glue. Take each blog post and turn it into a podcast episode. Use the main points from a post and add in your own thoughts.
Once you’ve recorded your podcast episode, make show notes from the blog post. Edit the post as needed to reflect your episode.
Remember that search engine bots can’t hear or understand audio like podcasts. This means show notes are a must if you want your podcast episodes to be found in search engine results.
Create a Mastermind Group or Self-Study Course
Another option is to take done-for-you content courses and turn them into mastermind groups. When you do this, you can coach many people at the same time.
Or you could buy a content course and record a few videos covering the information. Include a few homework assignments and sell it to your tribe as a self-study course.
Make It a Challenge
Turn a done-for-you content package into a challenge. Challenges are popular in almost every niche and can make participants bond with each other, strengthening your community.
Start by examining the content you purchased and coming up with a timeline. Look at this Facebook Ads Planner. It contains 9 exercises that participants can do.
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This means you could launch a quick 10-day Facebook ads challenge. Create a Facebook group where participants can ask questions and share their progress with each other.
Next, show challengers how to complete each assignment by recording videos with screenshot software. Post these videos inside your Facebook community and spend a few minutes each day answering questions your members might have.
If you find DFY content that would be perfect for your tribe, don’t be afraid to change up the format. Unless the license states otherwise, you’re free to use the content any way you can imagine. 🙂
Your Content Marketing Guide,
Disclaimer: There are affiliate links in this post and other posts on my blog. But I’m choosy about what I share. I only pass along offers that I think are awesome and worthy of your time.