You’ve heard about Done-for-You content and you’re curious. How does it work? What do you do with it? How can it help you build your online business?
If you’ve asked these questions and others like it, then read on for answers!
What is DFY Content? Why Should I Use It?
DFY content is readymade content. Someone else did the hard work of writing or recording. For example, Coach Glue created a package of 65 blog posts. You can take these posts and brand them as your own.
The advantage of using done-for-you content is that it saves you time. You don’t have to spend hours trying to come up with content for your blog, social media channels, and mailing list every week.
It also saves you money. A good content creator often charges $25+ per page. If you paid a content creator for 65 blog posts, you’d be paying over $1,600! Of course, if your topics required additional research, you could easily end up with an invoice for $2-3K.
How Can I Use Done-for-You Content?
You can use DFY content in a variety of ways. Take a well-written blog post and use it as a springboard for a Facebook Live video that you can share with your community.
Grab a short report and record each section, making sure to include your own thoughts. Bundle the audio with the report and sell it as a short audio course.
Turn a done-for-you content package into a challenge. Challenges are popular in almost every niche and can make participants bond with each other, strengthening your community.
These are just a few ideas to get you started. You can find even more ideas here.
Are There Any Restrictions with DFY Content?
Most DFY sites include a license with their work. This license tells you how you can use your content and informs you of any restrictions on the content.
Coach Glue sells DFY planners. When you buy one, you could sell it to your customers as a small workshop. But in the license terms, CG prohibits you from using their covers. This means you need to create your own graphics for your workshop.
Always check out the license terms before you buy. This prevents you from picking up content that you can’t use as you intended.
How Does DFY Content Help Me Build My Business?
Using DFY content makes you sound like an expert, boosting your authority in the eyes of your community. You’ll be viewed as a leader and even more people will trust your advice and recommendations.
Besides helping you sound smart, DFY content also allows you to test out new services and products with a tiny investment.
For example, several of your clients have expressed an interest in writing and publishing their own Kindle e-books. So you grab the Book Brainstorming Planner.
You decide to offer a 6-week challenge where participants create and launch their book. You send out the email and find your list is delighted with this offering. Now that you know your list wants this content, you can offer higher-end products to them.
Have More Questions?
Feel free to reach out to me. Leave a comment on this post or send me a message through my Facebook page.
Your Content Marketing Guide,
PS: This deal is going away soon: Grab these planners for your business for just $17! Use coupon code: 2017CG (be sure to capitalize CG).
Disclaimer: There are affiliate links in this post and other posts on my blog. But I’m choosy about what I share. I only pass along offers that I think are awesome and worthy of your time.