There are so many ways you can use content to make money online and the best part is you don’t have to create the content yourself. There are plenty of bloggers and coaches that don’t produce their own content. They hire content marketers to create their content or they buy PLR products.
Then they turn this content into profits by working smart. If you want to do the same thing, here are some ideas on how to get started…
Launch a membership site.
A membership site gives you recurring income each month, but you do have to keep members engaged. If members don’t feel like they’re getting enough value, they’ll cancel their membership.
You can prevent this by dripping content. This is where you drip out new content to members so they continue learning from you and getting value. Drip memberships work well when you’re teaching course with lots of modules. You can set it up so a new member gets access to the first module when they sign up. A week or two later, you can have module #2 dripped to your member.
Memberships are also effective if members need what you’re offering on an on-going basis. For example, Buzz Monthly sends ideas, prompts and planner pages to help busy bloggers manage their content marketing each month. This is an on-going need in the market that Kelly at Solo Smarts saw and decided to fill.
Turn your content into a quiz.
There’s a reason quizzes are so popular online – people want to learn more about themselves. You can create a quiz and give visitors a small peek at their results. Then you can charge visitors that want more in-depth results.
One website that does this well is 16 Personalities. You can take the quiz for free to discover what your personality type is and how you view the world. But if you want to go a bit deeper and explore further, you can purchase a detailed report about your personality type.
This type of recurring income stream works well for both life and business coaches. You can help your customers discover more about who they are and what qualities they bring into their personal and professional relationships.
Create a challenge using PLR content.
Think about what goals your community wants to achieve. If you’re a business coach, maybe your community is filled with solopreneurs that want to have their first five figure month. If you’re a fitness coach, maybe your community has expressed interest in training for marathons.
The trick with creating a challenge is to make sure it isn’t open-ended. You want a clear start and end date. So for example, you could do From the Couch to the Starting Line: 60 Days to Training for Your First Marathon. This makes it clear to your community when the challenge ends.
To come up with plenty of content, buy PLR on the topic. Use it to inspire and motivate your community. Have daily check-ins where members of the challenge share how many miles they ran that day and how they’re progressing.
When the challenge is over, you can bundle it into a self-study course, depending on the topic. Or you can offer the challenge again in a few months. Just let new members into your group, spruce up your content and share it again.
Use your content as a bonus.
Customers love getting bonuses when they make a purchase. It’s like getting an extra gumball out of the machine. It just makes you feel happy.
Now, you can use content as a bonus for your own product. But you can also use content as a bonus for someone else’s product. One marketer that does this well is Tiffany Lambert. She promotes PLR products and includes a special bonus that only people who buy through her link get. This gives her an edge over other affiliates and it delights her customers.
You can do the same thing. Find a product based around a topic you know a lot about and create a custom bonus.
Let’s say you find a product about vlogging for business that you know your community would love. Record two or three videos about how to use Facebook’s live streaming feature. Recommend the best practices then upload your bonus so buyers get it. And voila, you have a new product you can promote for recurring income as an affiliate.
Build a promotional packet.
If you already have an army of affiliates that love your products and services, get them excited about promoting you again. Pick one of your products or services and create promotional content your affiliates can copy and paste.
Craft tweets and social media updates, put together some graphics, and include a few autoresponders or blog posts. Make it even easier for your affiliates to promote you by reminding them what their affiliate ID is.
You could use PLR content for this. Look for PLR articles about your topic and slip in a reference or two to your product. Let affiliates use these tweaked articles on their blogs or in their autoresponders. You can also chop up PLR articles and use the individual paragraph as social media updates your affiliates could schedule in their social media managers.
Don’t be afraid to recycle your content in different forms. Coming up with new ways to use your content is not only fun, it can result in extra income for your business. 😀
PS: This post is part two of two. Click to read the first post, 5 Ways to Use Content to Make Recurring Income.