Shannon wanted to grow her business services and she decided to use content marketing as her strategy. She began by posting to her blog and social media sites several times a week.
At first, it wasn’t too hard. Shannon knew what her potential clients wanted so she created a few pieces of content. But after a while, she ran out of content ideas.
Shannon felt overwhelmed and struggled with what to post on her blog, send her mailing list, and update social media channels about. Frustration made it hard to focus and her creativity dried up.
Have you ever been in Shannon’s shoes?
You know you need to create content. The problem is there’s so much content to create that you don’t even know where to begin. You ask yourself, “How can I produce a ton of awesome content while still serving my clients and having a personal life?”
You’re not alone.
That’s why I’m going to share with you my #1 content marketing secret.
Ready for it?
Here goes: You don’t have to create it all yourself.
There are plenty of ways you can create content and still have time to grow your business and enjoy a fulfilling personal life. You can ease the burden of content creation by using done for you content.
If you’re not familiar with the term, Done for You (DFY) content refers to content that you can brand and use as your own. For example, you could grab these 65 Blog Posts from Coach Glue and schedule the content to your blog.
Tip: Use coupon code 10 to save $10.
Keep in mind that you don’t have to post DFY content as-is. Many DFY shops allow you to edit or change the content (including Coach Glue!).
So you could take one of the blog posts above and share a story about your own life and business. Weaving in your experiences makes the post feel personal. It also encourages readers to connect with you.
When you use DFY content, you can take a piece of content and spend 15 minutes lightly editing it. Then you just add it to your blog or mailing list scheduler.
No more spending hours in front of your screen trying to brainstorm new ideas, outlining, recording or writing, editing, editing some more, proofreading, etc.
It’s done for you, so you can get back to the important work of growing your business and delighting your customers.
>> Grab All 65 Posts Now <<
Your Content Marketing Guide,
PS: Like this post? Join my mailing list!