Done-for-you content is a quick and easy way to come up with a lot of content fast. You can use it for blog posts, social media updates, short reports, webinars, Facebook Live videos, and so much more.
But that doesn’t mean you should buy every single package that comes across your inbox. That would overwhelm you and make it less likely that you would actually use it. You don’t want that to happen.
Here’s what I recommend you do when you’re thinking of buying DFY content:
Look for Quality First
The internet is filled with DFY content creators. You see them on Fiverr offering you 500 articles for $5. Even worse, a lot of these creators allow their customers to resell those same crappy articles to even more people.
Be smart and avoid worthless content like that. Only buy content from providers that are well-known and have a solid reputation.
Nicole Dean and Melissa Ingold are both business coaches who are respected in their industries and have years of experience with content marketing. So they put their heads together and came up with Coach Glue, a treasure trove of DFY content.
Try a Sample
If you’re buying from a provider you’ve never used, then take it slow. Before you click that buy button, sign up for their opt-in report or content funnels. See their work and make sure you’re getting valuable content.
Coach Glue has a short report titled 21 Powerful Ways to Get More Clients on Instagram. Sign up and download it to see their content (it’s free!). This gives you the chance to test-drive their products.
Check the License
Most DFY content providers include their license on their sales page. The license tells you how you can use the content and any usage restrictions. For example, one provider may not want her e-book broken up into blog posts.
You should also keep in mind that some sites may not accept DFY content. Amazon’s Kindle program is one of these sites. They don’t want their authors publishing content that’s considered private label or DFY.
Tip: Can’t find the license? Ask the creator…she’ll gladly tell you what her terms are!
Make a Game Plan
Before you do anything, stop and think about how you’ll use DFY content. Will you post it on your blog? Will you bundle the content together and create a short report for your community? Do you want the content simply to educate yourself about a certain topic?
Next, grab your calendar and schedule an appointment. This is your time to implement what you’ve bought. Try to use the content within a week, so you’re still excited about it.
I hope these buying tips have helped you! If you have any questions about DFY content or just content marketing in general, feel free to reach out. Just hit reply on this message.
Your Content Marketing Guide,
PS: Click here to claim your report, 21 Powerful Ways to Get More Clients on Instagram (it’s free for personal use!).
Disclaimer: There are affiliate links in this post and other posts on my blog. But I’m choosy about what I share. I only pass along offers that I think are awesome and worthy of your time.