Creating content that resonates with your community is an important part of marketing your online business. Often, this is the hardest type of content to create because it requires you to be vulnerable.
I understand that. Before I decided to pursue marketing, I wrote devotional content for several websites and a few magazines. If you’re not familiar with the term, devotionals are faith based articles that often include a Bible verse and a relevant story from the writer’s life.
I loved writing devotionals and I quickly learned that the most popular devotions connect with readers. When I moved into marketing, I discovered that readers still want that same sense of connection. [Continue reading]